Founded in 2015 by Ting-Li Lin and Max Chen, Snowforest is our joint venture to make our photographic skills and years of experience available to people who seek for the best visual presentation of their works, products, or businesses.
Photography is our passion, yet we have various backgrounds, distinct photographic styles, and different approaches to finding solutions. We met each other back in 2009 while we’re both graduate students at the University of Wisconsin-Madison. Ting-Li was studying statistics and Max industrial engineering. Because of photography and some shared vision, we have become close friends ever since. While we are pursuing a career in our own field after graduation, photography is always in our conversations and has become part of our lives.
Both of us enjoy making images and are always learning new skills, be it technical or philosophical. Ting-Li likes to focus on contrast, texture, form, and pattern, and he usually spends a lot more time on planning than actually taking the picture. Max’s images are dynamic and spontaneous, and he cares about people, stories, and cultures. While Ting-Li’s work may express a certain degree of detachment, Max’s style is to get to his subjects as close as possible. Our styles may seem to be two extremes, but considering that as an advantage, we can virtually offer anything in between or even beyond.