Hear Laura Gallagher from the Creative Company on the shifts in consumer behavior and marketing trends for 2017. Don't miss the opportunity to stay one step ahead. Join us to learn: Why active consumption is far more important than passive consumption of content and how marketers are achieving it. How simplicity in everything from clothing (think hoodies) to how we live (minimalists), consume and travel will affect every area of our lives. Why personalized data trumps everything from this day forward. Why trust is more elusive than ever for brands and some ways some brands are trying to fix it. Meet Your Speaker Laura Gallagher President and founder of The Creative Company Laura Gallagher is the President of The Creative Company, a PR and digital agency in downtown Madison. She is a 2017 scholar in the Goldman Sach's 10,000 Small Businesses program at Babson College and a 2016 alumni of the Initiative for a Competitive Inner City program at Columbia University. In June of 2016, she was recognized by the Governor as a Trailblazer in Wisconsin.