So - you're already actively using LinkedIn. How can you move beyond the basics to generate quality leads and close more deals? Using a practical yet humorous approach, LinkedIn guru and author of "The Power Formula for LinkedIn Success: Kick-start Your Business, Brand and Job Search, Wayne Breitbarth, demonstrates how to champion LinkedIn to blaze past your competition. Learn how to: 1- Discover insider information about your prospects - and find those that lead to sales 2- Drive traffic to your profile and website 3- Build credibility in your marketplace