Looking for ways to help your small business break through the competitive clutter? During this session, Tom Beckman of 28 Power Communications will explore the role of messaging in your business - and help you harness the power of media to grow your unique brand. With action-oriented strategies and a fun, television interview exercise, this event is designed to give you the skills and confidence to bring your business to the forefront of your market! 28 Power Communications is a Madison-based PR and Communications firm best known for helping companies around the world reach key audiences and use media to differentiate themselves from their competition.