Mini-Marketing Plan for Planning for Success Seminar April 9, 2014 Primary Goal: Get 10-15 small business owners as paid attendees. Secondary Goal: Let key influentials know that SCORE offers seminars. Strategy: Use combination of personal and mass media channels to promote it. Tactics: 1.Get area Chambers of Commerce to promote the seminars to members. Have them email information to their members, and put in their newsletters. Ask them to provide a link to SCORE for online registration. 2.Ask Small Business Development Center, Wisconsin Technology Council and SBA to get out information via email. 3.Request that our bank contacts ask their small business lenders let clients know. 4.Send email to all SCORE clients. 5.Call all SCORE mentoring clients. 6.Put notice in WSJ?s Business Calendar. 7.Provide info to all tenants in the MGE building 8.Send news release via Wisconsin News Tracker. 9.Update Madison SCORE website seminar info.