Beat the heat while helping keep the heat and power on for those most in need in your community! The Keep Wisconsin Warm/Cool Fund is partnering up with Hotel Red and Schoep's Ice Cream for the Ultimate Ice Cream Social during the Monroe Street Festival on September 8th. Stop by Hotel Red between 9am and 4pm to try all of the fantastic flavors Schoep's Ice Cream has to offer by purchasing a bottomless bowl. All-you-can-eat ice cream is sold for $5 for adults and $3 for children and includes free face painting, coloring sheets and balloons! All of the proceeds of the Ultimate Ice Cream Social go to the Keep WIsconsin Warm/Cool Fund, a non-profit organization with the mission to eliminate the choice between eating and heating/cooling that many vulnerable Wisconsin citizens face on a daily basis. Make a difference on September 8th!