If you dream of opening your own business — food-related or otherwise — attending this panel will give you real world insight into each stage of the process. Each speaker contributes their perspective on their unique business journey. Hear from a “mature” business in the service industry, a “middle-aged” tourism business, and a new retail business. This panel will feature Ian Gurfield of Ian’s Pizza, Otehlia Cassidy of Madison Eats Food Tours, and Joyce Cullen and Jo Um of Saints Madison Juice Co.