The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.
For ETP, you learn about the Business Model Canvas, determining your business’ value proposition, identification of key customers and market, marketing strategy, legal & operational considerations, and financial basics – all to help you move forward on your plan.