While social media has been around for over 14 years, the way in which we use it has evolved. And when posting something in 2019, factors like reach, quality, authenticity, devices, filters, story, advocates, audio, lightening and so much more have to be considered just to have a chance at getting seen. During this talk with social media strategist Ryan Pena, you’ll learn what authenticity really means on social, how to break through the noise and how to get the greatest return for your budget. Come ready to learn some new and savvy hacks to implement into your social strategy!