To some, a brand is little more than a logo and the consistent use of color, type and tagline. In reality, a true brand communicates everything you do — and all the reasons customers should select you, your products and your services. Join brand strategist, D.P. Knudten, as he shares true stories and real-world case studies that’ll prove just how important brand is. And leave with actionable ideas and on how you can discover, craft and communicate your ‘completely true, completely you’ personal or small business brand.