BUSINESS FOR GOOD: Social Marketing: Influencing Behaviors for Good with Dr. Markus Brauer
Name:
BUSINESS FOR GOOD: Social Marketing: Influencing Behaviors for Good with Dr. Markus Brauer
Date:
October 24, 2019
Time:
12:00 PM - 1:00 PM CDT
Event Description:
Organizations sometimes try to get their members to adopt specific behaviors — like recycling, protecting natural resources, volunteering. But many organizations use outdated, ineffective approaches that are limited to providing information or raising awareness. Can we do better? In this session, Dr. Markus Brauer will present a toolkit of strategies that behavioral scientists and social marketers use to get people to change their behaviors. Come ready to learn and apply these strategies to your organization!
