Entrepreneurial Training Program (ETP)

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Name: Entrepreneurial Training Program (ETP)
Date: April 4, 2024
Time: 5:30 PM - 8:00 PM CDT
Event Description:

ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.

The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.

For ETP, we take the basics you learn in Biz Smart Sprint – understanding the Business Model Canvas, determining your business’ value proposition, identification of key customers and market, marketing strategy, legal & operational considerations, and financial basics – and elevate the curriculum to help you move forward on your plan.


Hybrid cohort includes both in-person and online classes.

Wisconsin School of Business
Grainger Hall
975 University Ave
Madison, WI 53715

Date/Time Information:
    • Thursday, February 22, 2024 from 5:30 pm – 8:00 pm CST
    • Thursday, February 29, 2024 from 5:30 pm – 8:00 pm CST
    • Thursday, March 7, 2024 from 5:30 pm – 8:00 pm CST
    • Thursday, March 14, 2024 from 5:30 pm – 8:00 pm CST
    • Thursday, March 21, 2024 from 5:30 pm – 8:00 pm CST
  • IN PERSON SESSION:  Full-day session Friday, April 5, 2024 (Grainger Hall, Wisconsin School of Business) from 8:00 am – 4:30 pm
Contact Information:
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