Digital Marketing with Sponsored Content (Paid Advertising)

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Name: Digital Marketing with Sponsored Content (Paid Advertising)
Date: November 1, 2018
Time: 8:30 AM - 12:00 PM CDT
Event Description:

Whether it is searching on Google or viewing posts on Social Media Platforms, the game has changed for how you see content. It is now a pay to play (or see) digital marketing world. But how do you know if you are spending your money on the right platform and getting results without wasting your money?  In this class you will learn how to set up effective ads and tips on how to save money on your sponsored content.

  • Why you need to pay for digital marketing advertising
  • How much should you budget
  • Which platforms should you be advertising on
  • How to set up sponsored content so it’s effective
  • How to monitor and adjust so that you get the most for your money
Location:
Grainger Hall, UW-Madison, Madison, WI 53706
Date/Time Information:
November 1, 2018; 8:30 am - Noon
Contact Information:
Julie Wood 608-263-9675
Fees/Admission:
$149
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