Creating a Visual Marketing Analytics Dashboard

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Name: Creating a Visual Marketing Analytics Dashboard
Date: October 18, 2018
Time: 8:30 AM - 12:00 PM CDT
Event Description:

The most important metrics for your organization are all-too-often buried in Google Analytics or Facebook Ads Manager. What if you and the people you report to could see that key data visually in a single, interactive dashboard you could bookmark in a web browser? Well you can, with a free tool called Google Data Studio.

In this class, you’ll learn how to gather your marketing Key Performance Indicators (KPIs) in one place and show them off with great-looking graphs and visuals. We’ll go over examples including

  • website visitor use data from Google Analytics
  • SEO data from Google Search Console
  • paid search data from Google AdWords
  • 3rd-party data like Facebook Ad Manager, MailChimp, etc.
Location:
Grainger Hall, 975 University Ave, Madison, WI 53706
Date/Time Information:
October 18, 2018; 8:30 am - Noon
Contact Information:
Julie Wood 608-263-9675
Fees/Admission:
$149
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